Active management
Creating, duplicating, and pausing ads while evaluating the impact on the algorithm's learning phase and the budget already spent.
Meta Ads · Attribution · Optimization
Meta Ads campaigns managed with data, not averages
I create, run, and optimize your Meta Ads campaigns day to day, and when the project justifies it, I build a custom attribution system to know exactly which ad generates each lead.
Per-lead attribution
Tracking each click's fbclid to link every individual lead with the exact ad that generated it, not just an aggregate number.
Custom panels
When the project requires it, I build a custom panel with automatic Meta Ads Insights syncing.
What the management includes
Ad creation and duplication
New variants and tests, evaluating in each case whether to duplicate (to avoid resetting a live ad's learning phase) or edit directly.
Budget control
Pausing and reallocation within shared ad sets, taking advantage of Meta's automatic budget consolidation.
Destination URL verification
Character-by-character review of tracking URLs before pausing any ad with real spend, to avoid losing attribution data.
Custom tracking pipeline
Custom API routes that capture the fbclid and redirect to the corresponding form, with cron jobs syncing Meta Ads Insights daily.
Reports with real metrics
Impressions, clicks, CTR, spend, leads, and cost per lead, calculated from synced data — not estimates.
Ongoing monitoring
Periodic review of each ad's performance to decide what to scale, pause, or adjust based on real results.
Applied case study
Real case · Club Esperanza
Meta Ads with per-ad lead attribution
Acquisition campaign management with a custom Next.js panel: daily Meta Ads Insights syncing and per-lead attribution via fbclid.
Service limits
No artificial promises
I don't guarantee sales, ROAS, or ad approval — those decisions depend on Meta's policies and algorithm.
Ad spend is separate
Ad budget and Meta charges are the client's responsibility; they're not included in the service cost.
Requires Meta infrastructure ready
If your ad account, pixel, or business portfolio aren't set up, that work is quoted separately.
Frequently asked questions
Do I need to already have my ad account set up?
Yes. This service manages campaigns on an already active account. If you need it set up from scratch, that scope is quoted as Meta Business Suite setup.
Does it include a custom results panel?
Not always by default, but it can be added when the project needs individual per-lead attribution instead of just Meta Ads Manager's aggregate numbers.
How do you avoid losing the performance of an ad that already works?
By evaluating in each case whether to duplicate (to avoid resetting the learning phase) or edit directly, and verifying any tracking URL before pausing an ad with real spend.
Do you work with small budgets?
Yes. The Club Esperanza case, for example, was managed with a reduced daily budget during its pre-event acquisition phase.
Do your Meta Ads campaigns need better tracking?
I review your current account and propose the management scope you actually need.