The context

Restaura Tu Matrimonio is a marriage recovery course by Pastor Andrés Arango, sold through Hotmart. Rather than treating it as a single project, this case shows the two pieces working together: the sales landing page and the blog that drives traffic to it — a deliberate two-domain architecture, not an accidental migration.

The challenge

A sales landing page on its own only converts traffic that's already arriving — it doesn't generate new traffic. For the full funnel to work, a separate organic content engine was needed to attract visitors with real relationship problems, educate them, and send them toward checkout — without the two pieces competing with each other or duplicating effort.

The solution: two properties, one funnel

restauratumatrimonio.org — the sales landing page, with Hotmart checkout and its own conversion tracking in production.

restauratumatrimonio-blog.com — the blog, built in Next.js (App Router) with MDX content, designed exclusively as an organic engine: every article points to the landing page with contextual CTAs based on position within the article (top, middle, end) and UTM parameters to measure which content actually drives traffic toward the sale.

The most interesting technical challenge: frictionless publishing

The blog doesn't depend on someone manually writing and uploading articles. Kingdom Studio (the AI-powered editorial SaaS elsewhere in this portfolio) publishes here through an adapter that opens Pull Requests against the blog's repository — it never writes directly to production. The blog's CI (lint, type-check, tests, and build) runs automatically on every PR before a human reviews and approves it, and only then does it actually publish. It's a fully traceable generation → validation → approval → publication chain.

Key features

Tech stack

Next.js (App Router) · MDX · GitHub Actions · Vercel · GA4 · Meta Pixel · HTML/CSS/JS (landing)