The context
Independent Amway distributors in the Dominican Republic sell personal care and health products, but usually operate without a platform of their own — relying on PDF catalogs, WhatsApp, and spreadsheets to track orders and customers.
The challenge
Build a real online store (not just a static catalog) that also worked as a sales management system: one where the distributor could manage products, view orders, and have a panel separate from the public site their customers see.
The solution
A full-stack platform with a React 19 frontend (Vite, Tailwind CSS, Framer Motion, React Router) and a Node.js/Express backend, Mongoose over MongoDB Atlas, and JWT authentication with passwords hashed via bcryptjs — the standard technical foundation for an admin panel that handles customer and sales data securely.
Key features
- Product catalog with conversion-focused presentation
- Authentication system for the distributor's admin panel
- Sales management separate from the store's public view
- Responsive design with Framer Motion animations
Meta Business Suite infrastructure
The project also included the technical preparation of VitaGloss RD's advertising ecosystem. The goal was to prevent the brand from relying on disconnected assets when launching campaigns across Facebook and Instagram.
- Business Manager: configuration of the business environment and organization of assets and access.
- Facebook and Instagram: connection of the brand's pages within Meta Business Suite.
- Advertising account: creation and configuration of the account intended for campaign management.
- Meta Pixel: implementation on the website and preparation of the measurement foundation.
- Product catalog: catalog configuration to facilitate promotion of available products.
This work documents the infrastructure setup and does not claim campaign sales or performance. The delivery left the assets connected and ready to measure and optimize future advertising.
Tech stack
React 19 · Vite · Tailwind CSS · Framer Motion · React Router v7 · Node.js · Express · MongoDB Atlas (Mongoose) · JWT · bcryptjs · Meta Business Suite · Meta Pixel · Commerce Manager